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Our Story

Our Story

When it comes to men and grooming, we've been taught that less is more.

A bar a soap and spray of dollar store deodorant and off we go.

As a aging bloke, we've quickly found the limitations of the method. 

Wrinkles become more pronounced, our skin loses it's bounce and even with a good nights sleep, we always look tired.  

Skincare Pack

So being the proactive bloke that you are, you decide to do something about it.  

You quickly discover there are 50 plus products and claiming to make you 25 years younger and all costing more than half your take-home pay.

That's where we come in. 

Primary Man is men's skincare and grooming, simplified.  

‘’When we initially started testing our range, we quickly found that men do not want to invest a lot of time in their skincare routine. If it can’t be done in 5 minutes, they're not interested. and frankly, neither are we'' - Shannon Kearns, Owner Primary Man pty ltd


When it comes to skincare, you’ll inevitably be asked one of two questions?

  1. ‘’Your skin looks great! What are you using on it?’’


  2. ‘’Did you get enough sleep last night?’’

You know what question you’d rather be asked but how do you get there?

A good skincare routine can help to reduce fine lines, bags under the eyes and sun damage. When we started experimenting with a skincare routine, we noticed a huge difference in the colour of our skin, reduction of scar tissue and that we got rid of the bags under our eyes.

Our friends and coworkers went from asking us question 2 to question 1 in just a couple of weeks. This was followed by something not a lot of companies talk about. That is, the huge boost to our confidence that came with better-looking skin.

It’s been shown that skin issues, from the early onset of wrinkles to scarring can severely impact our self-image, our self-confidence. 

This is why we have bought Primary Man to you, the man who wants to take control of his mug and boost his self-esteem.

We’ve worked hard to remove many of the confusing roadblocks that come with developing a skincare routine. Creating a simple 1,2,3 system, that’s made right here in Australia, uses high quality and practical ingredients that won’t cost you an arm and a leg but will help to save your face.

Be a Better Bloke

Know your value as a man. Stop settling for discount chemist grooming products filled with who knows what.

Join us here, at the primary man to gain access to some of the highest quality skincare goods Australia has to offer.

Everyone wants to be a man of High Value and a high-value man knows how to look after himself. Start with your face and work your way down from there.


 Owner & operator of Primary Man, Shannon.

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